To be in accordance with the law, and not be accused of spamming, there are a few things you have to do:
1. Your email message must have an accurate ‘from’ heading where you put in your name or the name of your company. 2. The subject line on your e-mail must be accurate and relate to the content of your e-mail.
3. As the sender you must provide an real physical address for you or your company. 4. Make efforts to clearly label your email if it contains adult content.
5. You can’t have a fake header on your email.
6. You must provide a clear, and free, link for the receiver to ‘un-scubscribe’ and if they click on that link they should instantly be removed from your email list and you should never send them another e-mail. 7. They’re giving you permission to send them e-mails. In order to make them sign up to your list you can offer them an inducement such as a free report or a multi part mini-course that they will receive over a period of a week or so. Whatever you offer them to get them to sign up, confirm it has real value to your customer. I am not an expert or a barrister so make sure you take a little time and learn all of the ins and outs of the CAN SPAM law so you can ensure your company is in compliance. Do not let the new laws shock you off from employing mass e-mail selling since it could be a particularly effective promoting tool for your business.
If you take the time to discover what all of the rules are and then you follow them, you’ll be in compliance and you will be able to add lots of purchasers to your business which should finally lead to more sales, and that is what we all need..