You’ve made the decision that you would like to learn about something, so you do a Search engines search. You pick out one of many results that Google has called up for you and click it. Instead of being presented with helpful content that could help you learn more about your subject, you are presented with a pop up. This pop-up is an advertisement and no matter how many times you attempt to shut it down, it won’t close-unless you enter in your e-mail address. Finally you may close your browser once and for all because you are so annoyed. They are truly infuriating. They intrude on your internet use. When they play audio or other noises automatically they get you in trouble at work or with the people in your family who are also in the room. They offer outrageous things. They need that you type in sensitive information into them if you want them to close. Some even place malware and cookies in your computer systems. There are very few folks who really enjoy being confronted by these irritating things and yet, so many Internet Marketers use them. Why?
The sad and easy truth is that Internet Marketers use pop up banner ads because they work. It has been confirmed many times that you will not get as great a result with a voluntary opt-in box on your sidebar or even into the primary content of your site as you do with a pop up. They sometimes even provide direct sales.
Of course, that doesn’t mean that most Entrepreneurs should continue to use them. How good can your traffic really be if a lot of your visitors click out because they are offended by the pop up? Of course you need to make money but really–is this the only way to do it? Can’t there be a different alternative available to individuals who want to create e-mail lists and sell products?
The truth is just this: if you have a good item, you aren’t going to need a pop up if you can present that product well. Concentrate first on developing a quality product so that you won’t have to make use of an annoying pop up to get the job done for you. Write a terrific sales or splash page. Make your subject material and copy so strong that it can grab your reader’s attention so hard that it never has to let go. Here’s the truth: Internet Marketers only find success and money online if the product that has been created is actually valuable. No pop up ad can actually replace the actual value of your product.